About Me
I live and work in New York City where I do data visualization. Before NY, I went to grad school at USC where my research focused on how to combine big data with traditional marketing intelligence to build and power analytics dashboards for sports marketing using natural language processing and machine learning. Prior to going back to school, I spent five years cutting my teeth in Silicon Valley, working at a the social good start-up GoodGuide (Acquired by UL), digital marketing agency Red Bricks Media (Acquired by GearyLSF), and at Monster Worldwide. I learned to code at Hackbright Academy.
I know how to think like a marketer and a technologist. Storytelling experiences running on technology, either through a great product or great content, are what I love.
I’m curious, analytical, and extroverted. I get projects done because of my dual-enterprise knowledge and experience. Check out my resume here.
Skills
Analytics + Data
Skills using Excel, SPSS, and Tableau. Experience collecting and analyzing unstructured data. Google Analytics Individually Qualified.
Business Strategy
Successful implementations of campaigns and product builds. Enjoy writing everything from marketing segmentation to requirements specifications documents.
Coding
Fundamental skills in Python, HTML + CSS, R, SQL, and Git version control. Experience with product roadmaps and collaborating with engineers.
Digital Marketing
Agency and Publisher experience in ad-serving, search, and social. Worked on year-long project researching advertising strategies targeting international soccer fans.
Professional Links
About.me | LinkedIn | Resume | Slideshare | Github